Matt Adamo

Featured Work

Innovation research for enterprise SaaS products, automotive, healthcare, and consumer tech
data dashboard

Wind RiverStudio Developer Generative Research

Project Goal

Identify opportunities for Wind River’s next-generation software tools to improve developer experiences

Process

Gather qual data via remote & contextual interviews, gather quant data via survey, analyze and synthesize into persona documents, "day-in-the-life" journeys, and video profiles

Outcome

Insights helped sharpen company strategy to focus on specific solutions around improving developer onboarding, access to hardware, and collaboration

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long-exposure photo of vehicles traveling

GMUltraluxury IVI Concept Design & Evaluation

Project Goal

Identify peak IVI experiences for what would become Cadillac's first ultraluxury vehicle, the Celestiq

Process

User interviews with ultraluxury drivers, concept generation, design thinking sessions, concept evaluation/usability testing, design iteration

Outcome

Provided GM team with a clear, data-driven UX strategy

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healthcare items such as stethoscope, pills

GoodRxMixed Methods Generative Research

Project Goal

Characterize GoodRx’s customers to inform segmentation and help make future features and experiences more “sticky”

Process

Survey intercepts, follow-up user interviews, design thinking sessions

Outcome

Personas, user journeys, and design recommendations adopted by GoodRx UX/Marketing teams

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healthcare items such as stethoscope, pills

IntelInteraction Innovation Concept Evaluation

Project Goal

Prioritize PC feature roadmap by understanding user attitudes toward a potential PC capability

Process

Storyboarding, user interviews, design recommendations report

Outcome

Clear next steps for the product team

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long-exposure photo of vehicles traveling

Jaguar Land RoverUser-Centered Design for the Future

Project Goal

Drive innovation by defining a UX strategy for far-future IVI experiences

Process

Diary studies with current/potential customers, storyboarding, design thinking sessions, low- and high-fidelity prototyping, concept evaluation

Outcome

Insights around journey contexts, roles inside the vehicle, and personalization resulted in an overall UX strategy rooted in user needs, not incremental hardware improvements

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stylized image of a male software developer

Wind RiverUser-Centered Transformation

Project Goal

Focus on solving the right problems by transforming product development from engineering-led to user-centered, product-led

Process

Integrate user-centered methods, including generative research, personas, user journeys, and design thinking, into product development processes

Outcome

The green shoots of a user-centered culture emerged

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Prior Work

Particle Overview

Before joining Wind River, I was a co-founder at Particle Design, a boutique user experience research and design agency in Portland, OR.

We designed products and defined UX strategy with clients local and international, small startups to the Fortune 100, in verticals from transportation to healthcare, consumer tech, and beyond.

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