Design for the Future
Automotive Innovation Research
Define a UX strategy for far-future in-vehicle infotainment (IVI) systems
My Role
- UX Research lead, designing, coordinating, conducting, and reporting on results and recommendations
Longitudinal Diary Study
Recruit
Existing JLR or luxury vehicle owners in Portland area
Demographic mix
Must be willing to record themselves/passengers in their vehicle
Session Design
Participants were given a set of "assignments" to record, with specific prompts to talk through for each assignment.
We also conducted a pre- and post- study interview to learn more about each participant and capture any final thoughts from the experience
Analysis & Synthesis
The initial research led to insights about user needs all along their journeys.
Insights fed into a design thinking session to generate and prioritize concepts to evaluate.
Storyboarding & Wireframing
We created storyboards to align on use cases and user stories prior to prototyping.
And then worked our way from low to high-fidelity wireframes. After a round of user testing and iteration, we created a functional prototype.
Final Concept Evaluation
Recruit
Target previous participants, as well as additional luxury vehicle owners
Recruit subset as dyads to evaluate driver/passenger interactions
Session Design
Users walked through basic tasks using a functional protoype in a modified LR3
Participants provided qualitative feedback on ease of use, satisfaction with each feature
We measured task completion, time on task, ease of use ratings, and feature satisfaction/appeal
Artifacts & Outcome
We delivered the prototype along with user data related to its features and functionality. We continued working with various teams at JLR to evolve their roadmaps by applying user-centered design methods.