Matt Adamo

Working with the GoodRx UX and Marketing teams, we created a set of user personas based on quantitative and qualitative data gathered from existing customers

Project Details & Deliverables

• Survey intercept to collect and analyze quantitative data from existing users, and gather opt-ins for follow-up interviews
• Follow-up qualitative interviews
• Research results summary, findings, and recommendations
• Persona & user journey documents
• Design thinking session with stakeholders across the organization to comprehend personas

My Role

• Client lead, project lead, and UX research strategy
• Plan and coordinate research activities, analyze data, create reports/video summaries, create persona and user journey documents

We partnered with Caregiven at various points in its journey from concept to product to help define an experience for delivering caregiving content in a useful, timely, engaging, and meaningful way.

Project Details & Deliverables

• Interviews with current and former caregivers
• Information architecture, system flows, and UX design
• Low-fidelity prototype design and evaluations
• High-fidelity prototype design
• Developer support

My Role